2012 Attendee Brochure



Thank you to our sponsors & exhibitors
(as of August 24, 2012):

Surgical Notes - Gold Sponsor

CNA HealthPro - Silver Sponsor

 IPG - Silver Sponsor

Medical Protective - Silver Sponsor


 McKesson Medical - Surgical - Bronze Sponsor

Source Medical Solutions, Inc. - Bronze Sponsor

Exhibits - Associate Members:

Admiral Linen & Uniform Service
Amerinet/Health Resource Services
Bovie Medical Corporation
Dembny Pharmacy Consultants
MNet Financial Inc.
ProHealth Surgical Staffing
Specialty Compounding
The Joint Commission

Exhibits - Non-members:

AmeriPath, Inc.
ASC Association
Heartland Medical Billing Services
In2itive Business Solutions
MediGain, LLC
MedTek.Net, Inc.
Mindray North America
National Medical Billing Services
New England Compounding Center
NTC Texas
Prescott's Inc.
PurNet, Inc.
The Coding Network, LLC 
World Medical Equipment
Learn About the Latest Industry & Public Policy Implications for the Texas ASC industry
Infection Control - Both Multi-Specialty & GI | OIG's Anesthesia Opinion Employer-Provider Relationships  | Legal Issues for ASCs
Physician Non-competes & Labor Issues | CMS, DSHS, & Accreditation
Implants in the ASC | Much More

2012 Annual Conference
November 15-16, 2012 | Dallas, Texas

Sheraton Dallas
400 N. Olive Street
Dallas, TX 75201
(214) 922-8000

Presentations - Coming Soon

Infection Control Training - Libby Chinnes

GI Infection Control Training - Laura Strohmeyer

DSHS Presentation - DSHS Staff

Legal Panel - Danielle Trostorf

The Joint Commission - Michael Kulczycki

AAAHC - Ray Grundman

Dashboard Reporting - Robert McDavitt

Medicare Quality Reporting & Surveys - Richard Bays


Thursday, November 15

9:00 a.m. - 11:00 a.m.        Breakout Sessions

  1. Developing Your ASC's Value Proposition                               Darren Smith, Cima Strategic
  2. Multi-specialty Infection Control Training                                  Libby Chinnes, Infection Control Consultant
  3. GI-specific Infection Control Training                                        Laura Strohmeyer, AmSurg

11:00 a.m. - 12:00 p.m.      General Session

      Common ASC Legal Issues: A Panel Discussion 

       Moderator: Raymund King (Law Offices of Raymund King);
Panelists: Stuart Miller (Strasburger & Price),
       Darrell Zurovec (Darrell Zurovec PLLC), Danielle Trostorff
(Baker Donelson), & Diane Carter (Brown McCarroll)

12:00 p.m. - 1:00 p.m.        Exhibit Hall Lunch & Exhibit Hall Opening

12:00 p.m. - 2:00 p.m.        Multi-Specialty Infection Control

       Libby Chinnes will repeat her popular session from the morning; lunch included

1:00 p.m. - 2:00 pm.           Breakout Sessions

  1. The OIG's Anesthesia Announcement: A Panel Discussion             The moderator and panelists from the
                                                                                                               earlier legal session will participate
  2. Medicare Surveys & New Quality Reporting                                     Richard Bays, R Bays Consulting            

2:00 p.m. - 2:30 p.m           Exhibit Hall Break

2:30 p.m. - 3:30 p.m.          General Session

      The Employer-based Health Plan & Provider Relationship                         David Toomey, ACAP Health

3:30 p.m. - 4:30 p.m.          Breakout Sessions

  1. AAAHC Update                                                                                     Ray Grundman, AAAHC
  2. Physician Non-competes & Other Labor Legal Issues                         Jerry Redmond, Baker Donelson

4:30 p.m. - 5:30 p.m.          Breakout Sessions

  1. Implants in the ASC Setting                                                                    Marilyn Christian, Moderator; 
                                                                                                                   Panelists: Dr. Dianne Love 
                                                                                                                   (Healthcare Administration 
                                                                                                                   Professor & Consultant) and IPG 
  2. An additional session will be announced soon

5:30 p.m. - 7:00 p.m.          Exhibit Hall Reception

Friday, November 16

8:00 a.m. - 8:30 a.m.          Continental Breakfast

8:30 a.m. - 9:30 a.m.          Breakout Sessions

  1. Update from The Joint Commission                                                      Michael Kulczycki, The Joint 
  2. Specialty Breakouts                                                                              GI - Jay Yepuri, Digestive Health 
                                                                                                                 Associates of Texas (8:30 a.m.-
                                                                                                                 9:00 a.m.) 
    Ophthalmology - Fiaz 
    Zaman, MD - Houston Eye 
                                                                                                                 Associates (9 a.m.-9:30 a.m.)

9:30 a.m. - 10:00 a.m.          Exhibit Hall Break

10:00 a.m. - 11:00 a.m.        General Session

CMS and DSHS: A Panel Discussion                                                            Officials from both organizations

11:00 a.m. - 12:00 p.m.        General Session

Update from Washington                                                                                Bill Prentice, ASC Association

12:00 p.m. - 1:00 p.m.           Lunch & General Session

Update from Austin                                                                                          Jaime Capelo, Texas ASC Society


Thursday morning session: The Eight-Figure Value Proposition for Surgery Centers

Learn to act like you want to be treated. Most surgery centers don't want to be treated like commodities, yet, that's how they behave. Nobody cares what your surgery is, does or how it does it and that's why you're a commodity. Attract new cases because of why you do what you do which has nothing to do with an expected change or business outcome. It's personal.

Elevate your surgery center to operate from "why" and experience how it impacts your "what" and "how."

You'll leave with version 1.0 of your value proposition (how you improve the physician's and patient's condition) in its rightly-ordered form - why, what and how. In addition, you'll receive ideas on how you value proposition ties in and supports your strategic plan.

This highly-interactive professional development experience is being delivered to members courtesy of the Texas ASC Society at no cost but space is limited to the first 25 registrants.

Please RSVP to Jacie Scarborough if you would like to attend this session at




If you are registering as a NON-MEMBER, you will not be able to register online. Please print the registration page and mail, fax, or email it to me along with your payment.

ATTN: Jacie Scarborough
401 W. 15th Street
Austin, TX 78701
F: 512-370-1626


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